Amphora Projects
Amphora Projects, the creative collaboration between Frankie Batista and Aaron Alden, examines the beauty and expression of water as both subject and medium. Our work focuses on immersive, aqua-kinetic video installations that capture water in ultra high frame-rate slow motion, revealing a previously unseen world of energy and transformation.
At the core of our work is the belief that “through observing the nature of water, we reveal our own.” Water’s expressive, interdependent movement serves as a mirror to human experience - dynamic, interconnected, constantly evolving, and limited only within the boundaries of the space and time it occupies.
By integrating layers of user responsive technology and elements of chance into the work, we create environments that actively interact with and evolve with the presence of the viewer - merging art and audience within a living, dynamic exchange, each transforming the experience for the other. Much like life, this work is not just to be observed - It is to experience, and to shape the experience as well.
Through this approach, we create art that invites reflection, interaction, and shared discovery, emphasizing the inextricable relationship between water and human life - inviting the viewer to see water much like we all are - as pure beauty in motion.
ART BASEL
Art Basel Miami Beach is a magnet for art, design, and the global elite, drawing in leading artists, designers, developers, patrons, and private collectors from 92 countries. As the centerpiece of Miami Art Week, the fair attracts 79,000 visitors to Miami Beach Convention Center and surrounding areas, including high-profile celebrities, cultural influencers, and key decision-makers who gather to celebrate art, design, and innovation amidst the vibrant energy of Miami.
THE ARTWORK AND LOCATION
This first of its kind art exhibit in Miami, located at The Kimpton Surfcomber on 1717 Collins Avenue, will be shown steps from the Miami Beach Convention Center where Art Basel will be in progress – providing an attention grabbing display on the most visible and highest traffic thoroughfare in Miami Beach. This offers all parties involved the unique opportunity to position itself amongst the highest creative decision makers as a leader in technology, communication, art, and design – garnering the rapt attention of surrounding luxury hotels, the Kimpton hotel chain promoting the exhibit, luxury property owners, and luxury commercial developers – each looking for new and unique ways to make their properties stand out.
QR CODE PROJECTION MARKETING
A unique feature of the live exhibit will be a QR code exhibit plaque, seamlessly linking viewers near and far to an exhibit page promoting this experience and presenting contact information for its partners. This QR code will also serve as a marketing tool for partners, harvesting clicks on links in real time, collecting tangible data and metrics, along with partnership and presentation contact information. This interactive element not only creates true marketing engagement and connection with viewers, but offers the capture valuable data to provide real marketing results, creating a direct connection between the art and commerce.
GIVING BACK TO THE COMMUNITY
AMPHORA PROJECTS is proud to share this groundbreaking art exhibit through promoting awareness for ocean conservation with its support of the "Shores Forward” initiative – A project led by Ocean Conservancy to partner with local leaders in the City of Miami and Miami Beach in the fight to conserve Florida’s most treasured asset: its marine environment. This exhibit will highlight the importance of sustainability while showcasing cutting-edge artistry through large-scale water projections, bringing art, technology, and ocean awareness together in a truly unique way.
SUMMARY
The very special art exhibit will create a stunning visual experience that not only celebrates art, but also reinforces the larger conversation of ocean conservation within the City of Miami and Miami Beach. Together, we can make a lasting and vivid impact during one of the most significant cultural events of the year.